brand reveal :: amy knight – lularoe


I’m so excited to share with you a custom mini branding kit I put together for an awesome customer! It’s fun and vibrant and a little bit funky – just my style 🙂

Amy Knight is a fashion consultant with LulaRoe clothing – “comfortable, affordable and stylish”. She wanted her brand to reflect that mantra as well as her personality so here is the mood board we came up with:


The flamingo is an element Amy purchased from another designer and, being from Florida, felt it would represent her – and the clothing – perfectly (#sototallyagree). Using the mood board as a jumping off point, I created for Amy a logo + variation, a submark, a blog header and a facebook cover photo for her VIP access group.


You can see I added just a bit of gold to her flamingo cuz #whodoesntlovebling?

For her blog:


and for her facebook cover, I included a space for her to switch-out outfit pics whenever she’s ready


I SOOO enjoyed working on this project and working with Amy. If you’re looking for some custom branding, visit the “work with me” page for all the deets!

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